Strategic marketing
powered by uncommon experience
20+ years across IT, trades, agencies, and startups. One perspective shaped by many industries.
From IT consultant to
strategic marketing partner
Most marketing agencies come from one world—usually advertising or tech. I've spent 20+ years moving between industries, and that's exactly what makes Sunshine Digital different.
I started in IT services, running my own consultancy for 12 years. I learned how technology really works, what businesses actually need (versus what vendors try to sell them), and how to solve problems pragmatically.
Then I got my hands dirty in licensed trades—timber fencing and landscaping. That taught me what it's like to run a service business: managing expectations, dealing with weather delays, explaining value to customers who initially just want the cheapest quote.
I spent time in creative agencies like Belgrin, seeing how premium brands are built and what makes truly effective marketing campaigns. I worked in corporate environments and startups, learning to navigate different speeds, budgets, and decision-making styles.
This isn't a linear career path. It's an uncommon range of real-world experience that now serves every client I work with.
The Uncommon Range
IT Services
- •Own consultancy
- •Technical problem-solving
- •Understanding real business needs
"I know what's technically possible and what's actually practical"
Licensed Trades
- •Timber fencing & landscaping
- •Service business operations
- •Customer expectation management
"I understand contractors and service-based businesses intimately"
Creative Agencies
- •Premium brand development
- •Effective campaign strategy
- •World-class creative standards
"I've seen what world-class agencies do—and what they overcharge for"
Corporate & Startups
- •Different organizational speeds
- •Budget realities
- •Decision-making contexts
"I adapt to your business context, not force you into mine"
How we work differently
Strategy Before Tactics
We start every engagement with a paid Strategy & Blueprint Sprint. This $497 discovery session ensures we're solving the right problems, not just selling you services.
Partnership, Not Vendor
You're not hiring a vendor to execute a checklist. You're gaining an embedded strategic partner who understands your business from multiple angles.
No Cookie-Cutter Solutions
Every business is different. We don't have "packages" or "tiers." We design custom solutions based on your specific goals and constraints.
What this means for you
Spot Opportunities Others Miss
When you've only worked in marketing, you see every problem as a marketing problem. My cross-industry experience helps me identify opportunities at the intersection of technology, operations, and marketing.
Avoid Expensive Mistakes
I've seen the same patterns across industries—the tactics that waste budget, the "must-have" features that never get used, the strategies that sound impressive but don't move the needle.
Speak Your Language
Whether you're a tech founder, a trades contractor, or a professional services firm, I've been in your shoes. We can skip the translation layer and get straight to solutions.
Let's talk about your business
Start with a Strategy & Blueprint Sprint: $497 for a comprehensive audit and custom strategic roadmap. No sales pitch. No cookie-cutter proposal.